Twenty-two areas of expertise for a coherent strategy, from analysis to execution
Our services fit together like links in a single chain: understanding the electorate, designing a direction, building and delivering a message, mobilising in the field — with respect for the law and the integrity of public debate.
Number of areas of expertise per family — each has its own detailed page.
Family 01 · Strategy and candidates
Campaign strategy
Electoral target, territorial priorities, timeline and reasoned allocation of resources.
Candidate advisory
Campaign diagnosis, winning scenarios, advice to the candidate and overall coordination.
Coalition strategy
Stakeholder mapping, incentive analysis and negotiation preparation.
Electoral integrity and risk
Risk mapping, preparation for critical scenarios and rigorous election monitoring.
Compliance
Turning electoral law, political finance rules and data protection into procedures.
Family 02 · Intelligence and data
Electoral intelligence
Prudent modelling, cleavages, differential turnout and the effects of the electoral system.
Data and analytics
Data architecture, quality and governance, dashboards and decision-ready analysis.
Research
Thematic briefs, area studies, qualitative surveys and fact-checking.
Behavioural science
Deeper motivations, monitoring, framing analysis and mapping of intermediaries.
Targeting
Prioritising areas and audiences according to explicit and ethical criteria.
Family 03 · Message and media
Political marketing and message
Positioning, message house, narrative architecture and message testing.
Brand development
Brand platform, visual and verbal identities, consistent embodiment.
Political communication
Multichannel plan, press relations, public statements and community media.
Digital
Editorial presence, authentic community engagement and impact measurement.
Television advertising
Design and production of audiovisual spots that comply with regulation.
Media buying
Media plan, transparent negotiation and justification of expenditure.
Rapid response
Monitoring, assessment and factual responses to attacks and false information.
Family 04 · Field and mobilisation
Campaign management
Organisation, backward schedule, territorial coordination and event engineering.
Door-to-door
Structured, respectful community outreach focused on listening.
Phone and SMS
Volunteer calls and information messages based on consent.
Fundraising
A lawful, diversified and fully traceable funding strategy.
Team training
Team structuring, training of managers, agents and spokespeople.
Our tools serve to understand citizens and speak to them better — never to deceive them.AXIOME ethical commitment
Questions about our services
Yes. Each service can be engaged on its own. We nonetheless make sure it fits into a coherent overall vision, and we say so when a prerequisite seems essential.
Yes, systematically. Rules on financing, electoral communication, polls and personal data vary from country to country. Each engagement is framed by the applicable law, in liaison with our clients’ legal counsel.
With a confidential conversation to understand the context and expectations, followed by a proposal setting out the scope, method, deliverables and timeline.
Identifying the right support
Every context calls for a specific combination of expertise. Let’s talk to define yours.
