Rigorously documenting issues, territories, public policies and the political environment, so that strategy rests on established facts.
Candidates, parties, policy teams and institutions that need a reliable evidence base.
Ahead of strategic and programme design, then as continuous support throughout the campaign.
Thematic briefs, field studies, area profiles, vulnerability audit, fact-checking notes.
A credible political proposal rests on precise knowledge of the realities it claims to change: the economic situation of an area, the state of public services, people’s expectations, commitments made in the past. Too often, programmes are drawn up on the basis of approximations that later weaken public statements.
Applied political research borrows its methods from the social sciences: document review, analysis of public data, qualitative (interviews, focus groups) and quantitative surveys. It also includes an often neglected exercise: auditing one’s own vulnerabilities, which means examining one’s own candidate’s record and statements with the same rigour a critical observer would apply.
All our research relies exclusively on lawful and verifiable sources, with full respect for people’s privacy.
Desk and field research, conducted to social science standards.
State of knowledge on key issues — employment, health, education, security, decentralisation — backed by sourced data.
Socio-economic and political profiles of areas, drawing on public data and field observation.
Interviews and focus groups to understand expectations, concerns and perceptions.
Review of the candidate’s record, statements and past commitments to anticipate legitimate questions.
Factual record of the programmes and public statements of the various political forces.
Rigorous checking of the figures and claims used in speeches and campaign materials.
Academic rigour and the constraints of the political calendar, reconciled through a proven method.
Precisely framing research questions that are useful for decision-making.
Choosing suitable sources, methods and timeline.
Desk research, interviews, observation and data analysis.
Cross-checking sources, verification and interpretation.
Prioritised, sourced and directly usable reporting.
Every tool we use is documented: its sources, assumptions and limitations are known to our clients.
Use of public reports, official statistics, academic work and press archives.
Gathering the views of local actors, experts and citizens using a structured guide.
Collective exploration of the perceptions and arguments that resonate with different audiences.
Any important piece of information is confirmed by at least two independent sources.
Every indicator is labelled by status — target, calculated estimate or measured result — in line with our principles of rigour
| Indicator | What it shows | Status |
|---|---|---|
| Verified claims | The share of figures and facts cited in materials that have been verified. | Measured result |
| Thematic coverage | The priority issues the research plans to document. | Target |
| Independent sources | The number of concordant sources used for key information. | Measured result |
| Issue salience | The relative importance of concerns in public opinion, drawn from surveys. | Calculated estimate |
Political research is fundamentally different from any form of intrusive collection or fabricated dossiers.
We work exclusively from information that is lawfully accessible and verifiable.
The private and family life of individuals, opponents included, is never a subject of research.
No unverified information is passed on as fact.
The study of opponents concerns their programmes and public statements.
A public claim is only as strong as its source.AXIOME working principle
Illustrative situations: they do not describe actual engagements.
A policy team needs a precise overview of public policies across several sectors.
A candidate is standing in an area they know little about and needs to understand its realities.
A candidate must ensure every figure they cite publicly is solid.
We analyse the positions, programmes and public statements of the various political forces in order to prepare a fair contest of ideas. We conduct no investigation into people’s private lives.
Because any legitimate question about a record or a past statement will eventually be asked. It is better to anticipate it and prepare a sincere answer.
It depends on the question and the methods. A desk brief can be produced quickly; field research requires more time to guarantee its quality.
Every political context is unique. A first, strictly confidential conversation allows us to understand what is at stake and define the most relevant support.